59% of Aussies Are Watching Netflix in Public

2017 11 14 00002In a world with 2.4 billion smartphone users, mobile viewing is on the rise and “binge-free zones” are a thing of the past. But as millions of people take full advantage of Netflix to stream and download anytime and anywhere, private binge behaviours are now on public display.

When we can’t avoid the crowds, unpredictable weather delays and long lines that go hand in hand with the upcoming summer holidays, Netflix is revealing today that 59% of Aussies are watching their Netflix in Public, out of the home and on the go. In fact, public bingers rank having access to movies or shows higher than food and water as “essential” items for travelling or commuting.

The survey also reveals the most common experiences for Aussies bingeing in public:

* Nearly half (45%) of Aussies watching on the go have caught a backseat binger snooping on their screen

* Screen snooping can have real consequences! In fact, one in five public Aussie public watchers admitting to “show shame”, the feeling of embarrassment over what they were caught watching. And eleven percent of Aussie public bingers have had a show or movie spoiled by seeing someone else’s screen

* The top techniques for hiding show shame include: simply presenting like nothing happened and continue watching (34%); turning off the show or movie (21%) or covering the screen (19%)

Interestingly 34% of Aussies are watching Netflix content on their daily commute to work, 32% of Aussies are watching Netflix content at a café or restaurant and surprisingly 8% of Aussies are watching Netflix content in a public bathroom (higher than global average of 7%), showing that even the public dunnies are now being used to watch our favourite shows and movies.

The Netflix data also reveals that 61% of Australians are publicly bingeing on aeroplanes (the highest percentage of any country globally), however Aussies have indicated we experience major issues with in-flight entertainment. 32% of the time Aussie’s have indicated that there is no in-flight entertainment and when there is, 40% have been unable to finish their show or movie because they were landing (globally these results are 25% and 29% respectively).


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