A life-size spaceship has arrived through a portal in Brisbane’s Fortitude Valley, marking the first real-world activation for the 2025 global PlayStation brand campaign – It Happens on PS5. Fans are invited to view the aftermath, spot some easter eggs, and envision the wild chain of events that could have led to this moment.

PlayStation are approaching its five-year anniversary of the PS5 console’s launch, and it’s amazing to see the number of incredible experiences PS5 has brought to players everywhere – and there are more adventures to come.

Through these past five years, PlayStation players have shared their reactions of awe, excitement, and surprise at the extraordinary moments they’ve witnessed while playing PS5. That’s the inspiration for their new ad campaign – they’re capturing the spirit of these moments when the most unexpected and unforgettable experiences happen on PS5.

Fans are invited to view the aftermath, spot some easter eggs, and envision the wild chain of events that could have led to this moment. Open to view by the public until Sunday, 16 November (AEST), this large-scale installation is one of the biggest PlayStation activations ever seen in Brisbane, transforming the city into a cinematic aftermath scene.

• Visit the site at: 257 Wickham St, Fortitude Valley, Queensland, Australia

The ad campaign, launching today, will feature three distinct stories:

• It Happens on PS5 – Stunt Jump
• It Happens on PS5 – Unexpected Catch
• It Happens on PS5 – Crash Landings

From November to December, players may come across some of these themes inspired by the campaign in other various locations around the world – of course as mentioned, the UFOs landing in Australia, Spain & Germany or mysterious creatures found in Mexico, Italy & the UK.