Sonic Team have revealed its latest brand campaign, Racing Around the World, dedicating this year to Sonic’s trademark characteristics of speed and attitude. Racing Around the World supports the upcoming video game release Sonic Racing: CrossWorlds and will unite the Sonic community by drive, encouraging fans to tap into their

Today, SEGA® and Rovio™ announced a groundbreaking crossover event that brings together two iconic gaming worlds – Sonic the Hedgehog™ and Angry Birds™. Starting today until 21st March 2024, players can explore the franchise crossover in five mobile games, including Angry Birds 2™, Angry Birds Dream Blast™, Angry Birds Friends™,

The new LEGO Sonic the Hedgehog collaboration from the LEGO Group and SEGA is available now from authorised retailers, bringing fan-favourite characters and environments from across the Sonic universe to brick form. The LEGO Sonic the Hedgehog collaboration features five sets of different sizes and complexity with modular elements inviting

Today, the LEGO Group and SEGA revealed a fresh collaboration bringing fan-favourite characters and environments from across the Sonic universe to brick form. With the brand new ‘Sonic the Hedgehog’ product range from the LEGO Group, Sonic fans can build, create and play as Sonic, Tails, Amy and Dr. Eggman

Make way for a speedy blue hedgehog with the fastest moves alive. Following the reveal of Sonic Origins™ Plus, SEGA® is excited to share that in-game content from the Sonic the Hedgehog series is coming to Samba de Amigo: Party Central! The new body-shaking music rhythm series entry will launch

Sydney’s iconic Harry’s Café de Wheels has partnered with videogame legend Sonic the Hedgehog to offer a special meal to celebrate the Blue Blur’s latest video game: Sonic Frontiers, which is out today. The game, and other awesome prizes will be going to lucky winners who purchase the Sonic the

Paramount Pictures and SEGA CORPORATION today announced that they have commenced development on a third feature film installment to the Sonic the Hedgehog franchise. Additionally, SEGA and Paramount+ are developing the first-ever original live-action Sonic series, to launch in 2023. The Paramount+ series will feature the character Knuckles, voiced by

The LEGO Group has announced the new LEGO® Ideas Sonic the Hedgehog™ Green Hill Zone set; a detailed LEGO brick representation of one of the most iconic video game levels ever. Conceived by 24-year-old, UK based LEGO superfan Viv Grannell, through the LEGO Ideas platform, this new analogue version of

Minecraft is partnering with Sega to release a Sonic the Hedgehog DLC pack in the Minecraft Marketplace as part of the blue blur’s 30th anniversary celebrations! Players can fulfil their need for speed at famous Sonic the Hedgehog locations such as Green Hills Zone and Chemical Plant Zone. Collect rings,

Netflix, SEGA of America, Inc. (“SEGA”), and WildBrain announce a new animated Sonic the Hedgehog series, Sonic Prime, set to premiere worldwide in 2022. The 24-episode animated adventure for kids, families, and long-time fans draws upon the keystones of the brand and features the “Blue Blur” of video game fame