Fortnite today announced a collaboration with Balenciaga, bringing luxury fashion in-game to players and a limited-run of physical apparel exclusively available now in select Balenciaga stores and at Balenciaga.com.
Inspired by Balenciaga’s iconic collections, players can don high-fashion with the new Balenciaga Fit Set of Outfits, featuring fresh looks for four of Fortnite’s fan-favourite characters: Doggo, Ramirez, Knight and Banshee. The Outfits are accessorised with new Balenciaga Back Blings, Pickaxes and more for players to express themselves in a new and unique way.
A community-driven living lookbook campaign will debut along with the digital apparel Set via the Strange Times Featured Hub inside Fortnite. A Balenciaga retail store features at the centre of the Hub, which will be updated throughout the week showcasing the Fortnite community’s fashion.
The limited-run of physical apparel includes hat, tees, hoodies and more are inspired by Fortnite’s community-favourite point of interest (POI) Retail Row.