Bandai Namco Europe and world-renowned Advertising agency BETC worked together to produce “Get Ready for the Next Battle”, a brand-new live-action trailer for TEKKEN 8.

The movie revealed today features several high-profile guests, such as Hafthor Bjornsson and well-known TEKKEN players from around the world:

• Arslan Ash, Pakistan, 4 times TEKKEN world champion
• Gen1us, France, Pro TEKKEN player, TV Host and streamer
• KingJae, UK, Pro TEKKEN player and streamer
• Sephiblack, Germany, Pro TEKKEN player and streamer

This live-action trailer, directed by Lukas TIELKE, focuses on some of the core values that TEKKEN 8 represents, and the specific thrill and excitement people feel right before a fight or a competition. This spectacular trailer showcases how the thrill of a fight can gather people of all ages, nationalities, backgrounds, both newcomers and professional players with a viral effect. The same way TEKKEN has been bringing players together for 30 years now, with the desire to compete, fight and have fun.

The campaign will be featured on various social media platforms, as well as TV, Cinema, Display out of Home and more.

TEKKEN 8 will launch on January 26th 2024 for PlayStation 5, Xbox Series X|S and PC, using the power of this generation of consoles to offer a visually stunning experience along with a vision promoting aggressiveness and spectacular battle action. To discover the game, a free demo is also available on these platforms.

For more information on TEKKEN 8 and other products from Bandai Namco Europe, please visit: www.bandainamcoent.eu.