Goto.game has announced a new LIVE agency program with TikTok in Australia and New Zealand.

The goto.game LIVE agency program will make it easier and faster for gaming creators and streamers to get access to the TikTok live platform, and to special events on TikTok live and in person.

The LIVE agency program goes beyond representing creators as their agents. Goto.game will also work with TikTok to support TikTok’s objective to attract creators and gamers to use the live side of TikTok.

“Goto.game was invited to the recent TikTok LIVE event in Sydney and working with TikTok Australia was discussed there in consultation with a number of creators,” said Jack Hudson, Head of goto.game.

“It’s great for creators. They can now get easier access to the fastest-growing online platform. In particular, we want to help creators early in their careers move on to TikTok from the ground up.

“It’s great for TikTok because we know creators and gamers so well, and builds on our experience of bringing creators and platforms together.

“And it’s great for brands, which will now be able to work with goto.game, TikTok and creators on new activations online and at live events.”

Content creators will now have more support on TikTok, including having access to services and support that would otherwise not be available to them. As a result, creators will be able to grow their audiences and revenue much faster.

TikTok will be able to work with goto.game to also develop new outlets for gamers, with brands wanting to work with TikTok creators, and working with agencies who support those brands.

Creators can register their interest on the Goto.Game TikTok LIVE Creator Program registration page.