Hasbro Inc., a leading toy and game company, has announced a special cinema experience to celebrate four decades of the TRANSFORMERS franchise with a Transformers 40th Anniversary Event. Honouring the brand’s legacy in bringing continuous action and adventure to fans of all ages across its robust history, the theatrical event will debut in select cinemas for three select days, starting Wednesday 15 May.

The event will commence with two VIP events taking place at Event Cinemas on George Street, Sydney and Village Cinemas Jam Factory in Melbourne on May 15. Celebrations at these VIP screenings will begin at 5:45 with the screening commencing at 6:30pm. Screenings will be held in Event and Village Cinemas across the country on May 15, 18, and 19 including eight Family Fun Day events to be held at the following locations:

• Macquarie, NSW, 11am
• Miranda, NSW, 11am
• Mt Gravatt (Garden City), Brisbane, 11am
• Indooroopilly, Brisbane, 11am
• Marion, Adelaide, 11am
• Innaloo, Perth, 11am
• Fountain Gate, Melbourne, 12:15pm
• Southland, Melbourne, 12:15pm

Attendees at both VIP events are encouraged to wear their favourite merchandise, come in costume, or bring their favourite Transformers collectibles to showcase on the night. Prizes will be available at the events to reward people who show off their Transformers fandom through a social competition.

This special cinema experience will take fans back to the very beginning as the original voice actors, including Peter Cullen (original voice of Optimus Prime) and Frank Welker (original voice of Megatron), team up for the first time in decades to revisit their characters and recreate the enduring magic of the 1984 classic animated series, THE TRANSFORMERS. An exclusive behind-the-scenes table read appears on a split screen for the pilot episode, More Than Meets the Eye, Part 1, followed by the next three episodes in the first series. Fans can experience the original Saturday morning cartoon for the first time on the big screen and relive its evolution over the years with a sneak peek of the new season of TRANSFORMERS: EARTHSPARK. This is a once-in-a-lifetime opportunity to celebrate 40 years of TRANSFORMERS action, humour, and legacy at an anniversary event that is truly… More Than Meets the Eye!

“For decades, the battle between the Autobots and Decepticons has come to life in movies, comic books, innovative toys, live experiences, and digital media, elevating the TRANSFORMERS brand to a global powerhouse franchise with millions of fans around the world. To celebrate 40 years, we’re bringing fans back to where it all started,” said Alyse D’Antuono, Vice President, Global Franchise Strategy & Management, Action Brands, Hasbro. “THE TRANSFORMERS animated series captured the imagination of fans of all ages when it premiered in 1984, introducing a timeless battle between good and evil fueled by action and adventure. Ask any longtime fan, and they can tell you where they were when they first heard Optimus Prime’s iconic ‘Autobots, roll out’ or what it felt like when they first converted a bot character into its alt mode. With exclusive content featuring the series’ original voice actors, this theatrical event is truly for our fans and invites audiences to experience the fun that started it all.”

Distributed by Trafalgar Releasing, the global leader in Event Cinema distribution, this is the second time the company has partnered with Hasbro, Inc., following Peppa’s Cinema Party that screened in cinemas worldwide in February 2024.

Tickets for the TRANSFORMERS 40th Anniversary Event are on sale now at: Transformers40thCinemaEvent.com.

Viewing dates are Wednesday 15 May (VIP screenings only), Saturday 18 May, and Sunday 19 May.