Whether it’s unlocking a Lambo in Forza or reaching Spartan Rank 152 in Halo 5, there’s nothing quite like the rush that comes from levelling up in your favourite game.
To celebrate its fans’ latent abilities, Xbox Australia has partnered with Lynx to transform the feeling of ‘levelling up’ into a fragrance, empowering fans to lift their game both on and off-screen.
Inspired by the achievements of Xbox fans around Australia and New Zealand, the new scent is designed to capture the confidence of God Mode, the brilliance of Ori and the BOOM! of Crackdown.
Lynx Xbox is a fresh scent of pulsing green citrus, featuring top notes of kaffir lime and winter lemon, aromatic herbal middle notes of mint and sage, and woody bottom notes of patchouli and clearwood. Containing a range of natural essential oils, the Xbox Lynx range comes with a sleek new look and features a body spray, deodorant and shower gel.
“In games, even the most insurmountable challenge can be overcome by lifting your game,” says Tania Chee, Business Group Lead for Xbox ANZ. “We see Xbox fans achieve incredible things every day, and we wanted to celebrate that elevated skill, passion and determination by creating something truly special. Now, powering up can be as simple as a quick spray before you head out the door.”
Xbox fans can pick up their can of Lynx Xbox this July at grocery and pharmacy stores across Australia and New Zealand.