The rise in the number of legal options for anyone wanting to place a wager online is increasing all of the time. It could even be argued that there is, in fact, too much choice, and what is on offer is completely overwhelming for anyone trying to make a decision about where they want to play slots and table games or just bet on their favorite sports.

Those in the online gambling world have worked this out too, and as a result, sites both new and old are trying to find something that sets them apart from their competition. This can involve offering bigger incentives to join or, better still, creating a brand that has a distinct theme. As you might expect, some are more successful than others, and some just make the most of what they are already part of.

Caesars casino

For some online casinos that are partnered with land-based casinos, the association can be a double-edged sword, as while they have the weight of a big business behind them, they are rather stuck with corporate branding when it comes to what their online presence will look like. One instance where this has worked out quite well is with the range of Caesars casinos across various states in the US.

The Romanesque look of the site sets the scene for customers being ‘treated like an Emperor’, and with plenty of columns in evidence and even the iconic laurel wreath as part of the site logo, it sets the scene for those who are a fan of such things. For those in the other parts of the world, there is also a Bronze casino, which riffs heavily on the movie Gladiator.

SpinRider

Of course, another major film franchise was The Fast and the Furious, and there are plenty of online games (especially slots) around the whole street racing theme, with those looking for a high octane experience being more than spoiled for choice. For anyone wanting to go one step further and visit a site entirely based on souped-up muscle cars, then ‘car-sino’ SpinRider is probably ideal for them.

Lady Linda

You may have heard that online gambling is male-dominated, but there are some sites and gambling apps purely aimed at attracting female sign-ups. Lady Linda is one of these, and rather than the black backgrounds that are typically seen at online casinos, this site uses the color scheme and font that many other industries typically use to market to female customers. The featured game tiles are also for slots that have a female protagonist, which really sets it apart from the majority of other online gambling sites.

BetShah

Another site that does the job, but in a rather stereotypical fashion, is BetShah, and the site design is very much as you would expect, with an abundance of genies and belly dancers. While perhaps this bit wasn’t as well thought out as it could have been, the standout feature here for many customers will be the larger-than-life ‘Shah’ character himself, who guides you around what is on offer on the site and hands you bonuses and mentions promotions as if they were royal favors.