Ubisoft, in collaboration with DDB Paris and Make Me Pulse, revealed The Division 2 Echo experience, a unique digital and immersive experience leveraging augmented reality and geolocation technologies, that will embark users into the world of The Division 2. The experience, dubbed in English and subtitled in Spanish, French, Italian, German, Traditional Chinese and Thai, is now available across Europe, Middle East and Asia territories. Users can access The Division 2 Echo experience on their mobile m.me/TheDivisiongame.
Accessible through a dedicated experience available exclusively on Messenger, The Division 2 Echo experience allows fans to dig deeper into the game narrative. Through more than 50 different stories users will discover the everyday lives of the civilians of Washington D.C. seven months after the virus outbreak that hit New York City. Multiple Points of Interest such as grocery stores, schools, gas stations or banks, can be found in each of the cities integrating the experience. Users will be provided their location coordinates thanks to an integrated GPS. While users unlock the Echo stories they will collect rewards and in-game items that will automatically be unlocked when The Division 2 launches via the Ubisoft Club.