NBA 2K Inks First Of Its Kind Partnership With Kevin Durant

2K has announced a unique partnership with Brooklyn Nets superstar Kevin Durant and Thirty Five Ventures, the company co-founded by Durant and entrepreneur Rich Kleiman. Durant will be the icon athlete for Season 3 of NBA® 2K Mobile*, the authentic, console-quality NBA experience on your iOS or Android device, which is available today as a free, downloadable update on the Apple App Store and Google Play Store.
As part of a long-term partnership, Durant and his Thirty Five Ventures team will collaborate with 2K on future game development, exclusive content, in-game merch and more. Durant’s sports business platform, The Boardroom, will also work with 2K on original content. Additionally, Durant’s charitable organization – the Kevin Durant Charity Foundation – and 2K’s charitable arm, 2K Foundations – will work together on future court renovations and other programming to inspire underprivileged youth around the world. The Boardroom also has more details on today’s ...